أثر الذكاء الاصطناعي والمحتوى الرقمي في تعزيز الثقافة البيئية بين شباب مدينة المرج – ليبيا

Abstract

This study aimed to investigate the impact of artificial intelligence and digital content on enhancing environmental culture among youth in Al-Marj City, Libya. It also sought to identify the relationship between the use of modern digital technologies and the level of environmental awareness among young people. The study adopted the descriptive- analytical approach and employed a questionnaire as the primary data collection tool. Data were collected from a random sample of 400 young participants who actively use digital platforms in Al-Marj during the period 2025–2026. The study examined four main dimensions: the use of artificial intelligence, the impact of digital content, environmental culture, and the challenges facing digital environmental awareness. The findings indicated a high level of digital platform usage among youth and revealed a positive role of artificial intelligence in facilitating access to environmental information and increasing engagement with environmental issues. The results also showed a statistically significant positive relationship between exposure to digital content and environmental culture. Furthermore, digital content was found to play a mediating role in the relationship between artificial intelligence and environmental culture. The study recommends developing AI-based environmental digital platforms, supporting the production of local environmental content, strengthening cooperation among educational, environmental, and technological institutions, and integrating digital environmental culture into educational and awareness programs targeting youth.